Welcome to the Upcoming Events and Workshops page of La Reina del Mercadeo, a premier marketing studio based in Bogotá. Here, we curate a selection of engaging events designed to enhance your marketing skills and inspire creativity.
Our workshops focus on practical strategies and innovative techniques, all inspired by the clarity of shop-window campaigns. Whether you're a seasoned marketer or just starting out, our sessions cater to all levels of expertise.
Stay tuned for our calendar of events throughout 2026, where you can participate in hands-on workshops, networking opportunities, and insightful discussions led by industry experts.
Join us to elevate your marketing knowledge and connect with like-minded professionals. Check back regularly for updates on our latest offerings!
Planning Your Year of Marketing Learning
An events calendar is only useful if you approach it with a plan. Before signing up for any session, take a moment to decide what you want your marketing to do better over the coming year. Perhaps your product photos look polished but your offers feel vague, or your social channels are busy while your sales conversations stay quiet. Naming one or two specific gaps makes it much easier to choose the workshops and talks that will actually change how you work.
Think like a shop window
The best shop windows communicate one idea in a few seconds: what is on offer, who it is for and why someone should step inside. That same discipline applies to campaigns, landing pages and presentations. When you review a session description, ask whether it will help you sharpen that kind of message. Topics such as positioning, visual hierarchy, copywriting for short attention spans and measuring what people do after they see your work all build towards that clarity.
Getting the most from each session
- Bring real material. A current flyer, ad or web page gives you something concrete to improve during hands-on exercises.
- Arrive with a question. Open discussions are more valuable when you have a specific problem you want other perspectives on.
- Take action within a week. Pick one idea and test it quickly, while the reasoning behind it is still fresh.
- Plan your travel. Bogotá traffic can be unpredictable, so allow extra time and check the location details shared before each session.
Spacing out your learning
Rather than attending everything at once, spread sessions across the year. A foundations workshop early on, followed by a practical session on content or analytics a few months later, lets you apply what you learn and return with results to discuss. Networking events work best in between, when you have fresh experiences to share.
For details of current formats and topics, visit our workshops page, and browse our insights for ideas you can start using before your first session. If you have a question about which session suits your goals, our contact page is the place to start.
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