Welcome to the Latest Insights section of La Reina del Mercadeo. Here, we share our most recent thoughts, updates, and creative explorations in the marketing world. Our Bogotá-based studio is dedicated to providing clarity through innovative marketing strategies inspired by the art of shop-window displays.
At La Reina del Mercadeo, we believe that effective marketing is about more than just promotion; it’s about creating a narrative that resonates with your audience. Our team works tirelessly to develop unique campaigns that stand out and engage consumers.
Stay tuned for our latest blog posts, case studies, and workshop announcements, where we delve into various marketing topics and showcase our portfolio of successful projects. Whether you’re looking for inspiration or practical advice, our insights aim to empower your marketing efforts.
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What Windows 10 support changes teach small businesses about software costs
The title of this piece refers to a familiar frustration: when Microsoft set out how support for Windows 10 would wind down, many small and medium-sized businesses felt that the burden of staying secure was quietly shifted onto them. Windows 10 has reached the end of its standard support period. Organisations that want security updates beyond that point are offered paid Extended Security Updates, priced per device and rising each year. For a large company with an IT department this is a budgeting exercise. For a ten-person agency or a family shop in Bogotá, it can feel like a surprise tax on equipment that still works perfectly well.
Why this matters to a marketing team
Marketing studios and small brands rely on a stack of everyday tools: design software, browsers, email clients, analytics dashboards and point-of-sale systems. When the operating system underneath them stops receiving free security patches, the risk is not abstract. Unpatched machines are a common entry point for phishing and ransomware. Customer data, campaign files and client credentials can all be exposed. Losing a client's assets or contact lists damages trust far more than any missed deadline.
Practical steps for small businesses
- Take inventory. List every computer, its age and whether its hardware meets the requirements for a supported operating system.
- Compare the real costs. Weigh paid extended updates against replacing older machines. Older hardware often makes the second option more sensible over two or three years.
- Move work to the cloud where it makes sense. Browser-based tools reduce dependence on a single device, though they still need a secure, updated browser.
- Plan the timing. Avoid upgrading machines in the middle of a major campaign launch. Schedule changes for quieter weeks.
- Ask a qualified IT adviser. Licensing terms change, and a professional can confirm what applies to your setup.
The broader lesson
Vendor policy shifts are a reminder to treat technology like any other recurring marketing expense, with a line in the budget rather than an emergency fund. The clarity we aim for in a shop-window campaign applies here too: know what you have, what it costs and when it needs renewing. If you want to see how we think about planning and budgets more broadly, browse our Insights or explore the practical sessions on our Workshops page.
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