Welcome to the Client Onboarding Guide for La Reina del Mercadeo. This guide is designed to help you navigate our services and ensure a smooth collaboration.
At La Reina del Mercadeo, we are committed to delivering clarity and creativity in every project. Our studio, based in Bogotá, offers a range of marketing services, a diverse portfolio, and engaging workshops inspired by the art of effective shop-window campaigns.
What to Expect
- Initial Consultation: We will discuss your goals, expectations, and any specific needs you may have.
- Project Planning: Together, we will outline a clear plan that aligns with your vision.
- Regular Updates: Throughout the project, we will keep you informed with regular progress updates.
- Feedback Opportunities: Your input is valuable. We encourage continuous feedback to refine our approach.
We believe that a successful partnership is built on communication and collaboration. This guide serves as a roadmap to help you understand our processes and what you can expect as we work together.
If you have any questions or need further assistance, please don’t hesitate to reach out. We look forward to creating something exceptional together!
How to Prepare Before Your First Session
The most productive onboarding conversations happen when a few practical details are gathered in advance. You do not need a polished brief, but a little preparation helps turn the initial consultation into concrete decisions rather than general discussion.
Materials worth collecting
- Brand assets: logo files, colour references, fonts and any existing style notes, even if they are informal.
- Past campaigns: examples of what has worked, what has not, and why you think so. Honest notes on disappointing results are often the most useful.
- Audience notes: who buys from you today, who you would like to reach, and the questions customers ask most often.
- Access details: a list of the platforms you use, such as social accounts, website tools or newsletter software, so permissions can be arranged securely later.
Defining what success looks like
A shop-window campaign works because it has one clear message and one obvious next step. The same principle applies to planning. Before we meet, try to name a single main objective for the project, whether that is more enquiries, stronger recognition in a particular Bogotá neighbourhood, or a smoother launch for a new product. Secondary goals can follow, but a clear priority keeps creative choices focused and makes progress easier to measure.
Agreeing on roles and rhythm
Early on, it helps to decide who on your side approves work, who supplies information, and how quickly feedback can usually be given. Projects stall most often when approvals are unclear, not when ideas are lacking. We will also agree on a preferred channel for updates so messages do not get scattered across email, chat and calls.
Learning alongside the project
Some clients like to build their own skills while we work together. If your team wants to handle more marketing in-house over time, our workshops cover practical topics that complement project work. You can also browse the portfolio to point out styles or approaches you find appealing, which gives us a useful starting reference. When you are ready to begin, the contact page is the simplest place to start the conversation.
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